June 23, 2005

Student Pro Bono Work Gets Noticed

UBC Faculty of Law's Law Students' Legal Advice Program is the subject of a recent article in the Tyee which notes that the program has become one of the largest legal aid providers in the province given cutbacks to government-funded legal aid.

Given the interest amongst law students and young lawyers for this kind of practical experience with an altruistic bent, we think there is an undeveloped opportunity out there for law firms to include a structured pro bono initative as a formal component of their student program. Good PR and an extra hook to distinguish your firm during recruitment efforts would be just a couple of the benefits.

Posted by dougjasinski at 03:14 PM | Permalink

June 17, 2005

Canadian firms win Legal Marketing Association 2005 "Your Honor" awards

Canadian law firms were well represented in the 2005 "Your Honor" awards at the Legal Marketing Association's annual conference which took place in Phoenix, Arizona in April 2005. Two Canadian firms took home top prizes: Goodmans LLP in the "Identity and Branding" category for its "What it means to be good" brand launch and Borden Ladner Gervais LLP in the "advertising campaigns" category for its "It begins with service" campaign featuring New Yorker style illustration ads. The Goodmans entry also picked up the "Best of Show" title - the event's top award -for the same brand launch.

In recognition of the fact Canucks currently hold the championship belt, we here at LMC are of the view that the "Your Honor" awards should be changed to the "Your Honour" awards to reflect Canadian spelling protocols. But that's just us.

Posted by dougjasinski at 03:54 PM | Permalink

June 16, 2005

Davis & Company LLP takes first mover advantage with Video Game Law Blog

Davis & Company LLP appears to be one of the first large Canadian law firms to get on the blog train. Their Video Game Law Blog has been operating since late 2004 and is getting excellent traction on google search results. Now the firm has two newer niche blogs up and running as well: Municipal, Planning and Environmental Law Group Blog and the Japan Group Blog.

Posted by dougjasinski at 07:02 AM | Permalink