April 08, 2006

Canadian Legal Marketing: An American Perspective

A recent article appearing on the Law.com website takes a look at Canadian legal marketing and concludes that Canadian law firms are "no less sophisticated" at marketing than our American counterparts, but operate in a vastly different legal environment. The article goes on to suggest that most Canadian firms do suffer from an identity crisis in the sense of not adequately positioning and distinguishing themselves in the marketplace, and theorizes that further consolidation among the national firms may be in the cards.

You can find the full article here.

Posted by dougjasinski at 11:20 AM | Permalink

April 04, 2006

Legal Marketing Bootcamp: lessons on differentiating your law firm

The Canadian Bar Association and the Vancouver chapter of the Legal Marketing Association held their joint Legal Marketing Bootcamp seminar last friday in Kelowna. Although I was a speaker, I picked up a few great examples from the audience on what firms are doing to differentiate themselves. During our discussions, one person gave the example of a law firm that sends their holiday cards in the summer instead of in December. Another participant volunteered that her firm eschews holiday cards entirely, and sends birthday cards instead. Simple, inexpensive, and brilliant. We should all be looking for more little gems like this.

Posted by dougjasinski at 12:50 AM | Permalink