April 08, 2006
Canadian Legal Marketing: An American Perspective
A recent article appearing on the Law.com website takes a look at Canadian legal marketing and concludes that Canadian law firms are "no less sophisticated" at marketing than our American counterparts, but operate in a vastly different legal environment. The article goes on to suggest that most Canadian firms do suffer from an identity crisis in the sense of not adequately positioning and distinguishing themselves in the marketplace, and theorizes that further consolidation among the national firms may be in the cards.
You can find the full article here.