Legal Marketing Canada: A blog for lawyers and law firm marketers devoted to news, resources and opinion on Canadian law firm branding, marketing and advertising.

« Legal Marketing Bootcamp: lessons on differentiating your law firm | Main | Branding the law firm - your brand needs to stand for something »

April 08, 2006

Canadian Legal Marketing: An American Perspective

A recent article appearing on the Law.com website takes a look at Canadian legal marketing and concludes that Canadian law firms are "no less sophisticated" at marketing than our American counterparts, but operate in a vastly different legal environment. The article goes on to suggest that most Canadian firms do suffer from an identity crisis in the sense of not adequately positioning and distinguishing themselves in the marketplace, and theorizes that further consolidation among the national firms may be in the cards.

You can find the full article here.

Posted by dougjasinski at 11:20 AM | Permalink