February 15, 2008
Welcome LMA Toronto!
Good news for Ontario legal marketers - LMA Toronto is official. The Legal Marketing Association's newest chapter marks its arrival with a launch event February 21, 2008 with a session on legal trends.
Obviously I'm a bit biased as a past board member of LMA's Vancouver Chapter, but there is no question in my mind that the organization's presence has helped to significantly raise the bar on the quality of legal marketing coming out of this region, and I'm confident that the new Toronto chapter will have the same effect in Ontario. For anyone working in Canadian legal marketing, the LMA chapters are an indispensable resource for local programming you just can't find elsewhere.
Farris' Regional Strategy Gets Gold Star
Kudos to the folks at Vancouver law firm Farris, Vaughn, Wills & Murphy LLP for entering the Kelowna market by joining forces with Kelowna law firm Petratoia Langford.
I really like this move from a strategic perspective. Farris is nationally recognized as one of Vancouver's powerhouses. Expanding regionally instead of nationally distinguishes them from their primary competitors and Kelowna's explosive growth makes it an important emerging market. Tying in with an existing firm is also a much faster route to local credibility than building an outpost from scratch. No matter how you slice it, this move looks good to me.