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January 22, 2009

Social Media for Lawyers - Powerpoint now available

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Yesterday I presented a seminar to the Vancouver chapter of the Legal Marketing Association on Social Media and Social Networking for Lawyers where I set out my thoughts on why social media matters for law firms as well as introducing some of the major components (RSS, LinkedIn, Twitter, Facebook, blogs) and how they all work together. The session generated a great discussion and certainly confirmed for me that social media issues and strategies are top of mind for many in the legal community as we delve into 2009. A copy of the powerpoint is now available in the resources section of the Skunkworks website. You can access it here.

Posted by dougjasinski at 03:33 PM | Permalink

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Thank you for sharing these resources. As an attorney, I'm slowly beginning my social media endeavors but am trying to err on the side of caution. I've stumbled across various articles regarding activities within social media sites that may lead to attorneys being disbarred. It's likely those individuals were approaching the medium incorrectly, but it does pose some questions.

I must disclose that I have not entirely yet read through your presentation slides regarding social media, but what are your thoughts?

Posted by: Ryan Russman at March 6, 2009 07:54 AM

Ryan, you raise a valid point - I think the biggest potential liability for lawyers engaging social media revolves around client confidentiality.

A lawyer's duties to his or her client remain intact regardless of the medium a lawyer chooses to communicate in. For many of these tools, (a message sent via twitter for example) is equivalent to publishing it on your website - it is a form of broadcast/publication. As such, lawyers must be mindful at all times before hitting send/reply/post etc on any communication. But really, that is no different then the obligation to take similar care before hitting send on a group email, speaking to a colleague in a crowded restaurant or elevator, etc. So I don't see social media as being unique in this regard. However, the importance of a lawyer's duty of confidentiality is something that deserves to be underscored again in the context of these emerging tools.

Posted by: Doug Jasinski at March 6, 2009 10:57 AM

Nice post and helpful to take out the good information about social media for law firms.


Posted by: lucas law firm at April 5, 2009 09:05 PM

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